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What's ads.txt?

Ads.txt stands for "Authorized Digital Sellers". It is a mechanism on how a publisher/website owner can tell potential buyers that the traffic they are buying is valid. It also tells the buyer that the SSP/DSP from which they are receiving the traffic is wanted/allowed by the publisher. This prevents third parties ("ad-frauders") to send traffic to buyers and claim that the traffic originates from your website (by falsifying the referrer domain in the bid-request). Read more