ads.txt Company Ranking

adstxtlab constantly crawls the web for ads.txt files and monitors their results. While doing that, we get a deep insight in how the advertising world looks like. With this data we create a monthly ranking of companies that are listed in the ads.txt files around the world. Here is the current top 50:

Top 50 company ranking

#CompanyLast month
1. Google 1 (+/-0)
2. Rubicon Project 2 (+/-0)
3. AppNexus 3 (+/-0)
4. PubMatic 4 (+/-0)
5. OpenX 5 (+/-0)
6. Index Exchange 6 (+/-0)
7. One by AOL 7 (+/-0)
8. PulsePoint 8 (+/-0)
9. SpotX 9 (+/-0)
10. District M 10 (+/-0)
11. RhythmOne 11 (+/-0)
12. Sovrn 12 (+/-0)
13. Smart RTB+ 13 (+/-0)
14. bRealtime 15 (+1)
15. FreeWheel 14 (-1)
16. Amazon 16 (+/-0)
17. Telaria (fka Tremor Video) 17 (+/-0)
18. GumGum 18 (+/-0)
19. Improve Digital 19 (+/-0)
20. 33Across 20 (+/-0)
21. LKQD 21 (+/-0)
22. Sonobi 22 (+/-0)
23. Criteo 26 (+3)
24. Gemini from Yahoo! 25 (+1)
25. Conversant 23 (-2)
26. Teads 24 (-2)
27. COMET 27 (+/-0)
28. TripleLift 29 (+1)
29. AdForm 30 (+1)
30. Bidfluence 28 (-2)
31. UnrulyX 31 (+/-0)
32. LoopMe 32 (+/-0)
33. Smaato 33 (+/-0)
34. Media.net 34 (+/-0)
35. Sharethrough 36 (+1)
36. Fyber 35 (-1)
37. onetag.com 40 (+3)
38. AdYouLike 37 (-1)
39. Taboola 39 (+/-0)
40. Synacor 41 (+1)
41. SpringServe 38 (-3)
42. Outbrain 42 (+/-0)
43. Adman Media 44 (+1)
44. Undertone 43 (-1)
45. AdMixer 45 (+/-0)
46. Bidtellect 46 (+/-0)
47. pubnative.net 47 (+/-0)
48. ad-generation.jp 50 (+2)
49. ucfunnel 48 (-1)
50. Smartclip 49 (-1)

Want to know more?

The full list of more than 250 companies is available on request. Please get in touch with us.

What's ads.txt?

Ads.txt stands for "Authorized Digital Sellers". It is a mechanism on how a publisher/website owner can tell potential buyers that the traffic they are buying is valid. It also tells the buyer that the SSP/DSP from which they are receiving the traffic is wanted/allowed by the publisher. This prevents third parties ("ad-frauders") to send traffic to buyers and claim that the traffic originates from your website (by falsifying the referrer domain in the bid-request). Read more

What's ads.cert?

Ads.cert is a standard which is designed to sign and verify messages send via OpenRTB (RTB-Requests), allowing a seller to prove that the sold inventory is valid. A message is signed using private keys and can be verified using public keys. This way a buyer can ensure that the offered inventory is valid and adfraud can be reduced. Read more

What's app-ads.txt?

App-ads.txt is the ads.txt standard for mobile apps. It allows buyers to verify that a seller is really allowed to sell inventory for this certain app. It combines the logic from ads.txt with meta information from App stores.