ads.txt Company Ranking

adstxtlab constantly crawls the web for ads.txt files and monitors their results. While doing that, we get a deep insight in how the advertising world looks like. With this data we create a monthly ranking of companies that are listed in the ads.txt files around the world. Here is the current top 50:

Top 50 company ranking

#CompanyLast month
1. Google 1 (+/-0)
2. Rubicon Project 2 (+/-0)
3. AppNexus 3 (+/-0)
4. PubMatic 4 (+/-0)
5. OpenX 5 (+/-0)
6. Index Exchange 6 (+/-0)
7. One by AOL 7 (+/-0)
8. PulsePoint 8 (+/-0)
9. SpotX 9 (+/-0)
10. District M 10 (+/-0)
11. Sovrn 11 (+/-0)
12. RhythmOne 12 (+/-0)
13. Smart RTB+ 13 (+/-0)
14. FreeWheel 14 (+/-0)
15. bRealtime 15 (+/-0)
16. Amazon 17 (+1)
17. Telaria (fka Tremor Video) 16 (-1)
18. Improve Digital 18 (+/-0)
19. GumGum 19 (+/-0)
20. 33Across 20 (+/-0)
21. LKQD 21 (+/-0)
22. Sonobi 22 (+/-0)
23. Teads 24 (+1)
24. COMET 23 (-1)
25. Conversant 25 (+/-0)
26. Bidfluence 26 (+/-0)
27. Criteo 27 (+/-0)
28. AdForm 28 (+/-0)
29. TripleLift 29 (+/-0)
30. Gemini from Yahoo! 30 (+/-0)
31. UnrulyX 31 (+/-0)
32. LoopMe 33 (+1)
33. Fyber 32 (-1)
34. Smaato 35 (+1)
35. Media.net 34 (-1)
36. AdYouLike 39 (+3)
37. SpringServe 36 (-1)
38. Sharethrough 38 (+/-0)
39. Taboola 37 (-2)
40. Outbrain 40 (+/-0)
41. Undertone 41 (+/-0)
42. Synacor 42 (+/-0)
43. onetag.com 43 (+/-0)
44. Bidtellect 44 (+/-0)
45. Adman Media 45 (+/-0)
46. ucfunnel 46 (+/-0)
47. Smartclip 47 (+/-0)
48. AdMixer 48 (+/-0)
49. pubnative.net 49 (+/-0)
50. richaudience.com 52 (+2)

Want to know more?

The full list of more than 250 companies is available on request. Please get in touch with us.

What's ads.txt?

Ads.txt stands for "Authorized Digital Sellers". It is a mechanism on how a publisher/website owner can tell potential buyers that the traffic they are buying is valid. It also tells the buyer that the SSP/DSP from which they are receiving the traffic is wanted/allowed by the publisher. This prevents third parties ("ad-frauders") to send traffic to buyers and claim that the traffic originates from your website (by falsifying the referrer domain in the bid-request). Read more

What's ads.cert?

Ads.cert is a standard which is designed to sign and verify messages send via OpenRTB (RTB-Requests), allowing a seller to prove that the sold inventory is valid. A message is signed using private keys and can be verified using public keys. This way a buyer can ensure that the offered inventory is valid and adfraud can be reduced. Read more

What's app-ads.txt?

App-ads.txt is the ads.txt standard for mobile apps. It allows buyers to verify that a seller is really allowed to sell inventory for this certain app. It combines the logic from ads.txt with meta information from App stores.