ads.txt Country Ranking

adstxtlab constantly crawls the web for ads.txt files and monitors their results. While doing that, we get a deep insight in how the advertising world looks like. With this data we create a monthly ranking of how ads.txt adoption is in each country around the world. Here is the current top 50:

Top 50 country ranking

#Country TLDUsageLast month rank
1. .se 31.65% 5 (+4)
2. .tk 30.57% 1 (-1)
3. .ng 29.31% 4 (+1)
4. .ga 27.35% 2 (-2)
5. .id 25.37% 7 (+2)
6. .cf 25.32% 6 (+/-0)
7. .ml 25.1% 3 (-4)
8. .dk 23.7% 9 (+1)
9. .gq 21.28% 8 (-1)
10. .vn 20.74% 10 (+/-0)
11. .it 19.66% 11 (+/-0)
12. .lt 19.19% 12 (+/-0)
13. .fr 18.23% 14 (+1)
14. .ovh 18.15% 13 (-1)
15. .pl 17.12% 15 (+/-0)
16. .hu 16.02% 17 (+1)
17. .br 15.81% 16 (-1)
18. .fm 15.67% 20 (+2)
19. .nl 15.31% 18 (-1)
20. .pe 14.56% 22 (+2)
21. .ve 14.53% 19 (-2)
22. .ua 14.16% 21 (-1)
23. .ar 12.98% 24 (+1)
24. .mx 12.9% 28 (+4)
25. .es 12.9% 23 (-2)
26. .no 12.69% 25 (-1)
27. .be 12.54% 27 (+/-0)
28. .fi 12.48% 30 (+2)
29. .ca 12.37% 31 (+2)
30. .cz 12.16% 36 (+6)
31. .pt 12.15% 32 (+1)
32. .eu 12.13% 29 (-3)
33. .lv 12.08% 34 (+1)
34. .nu 11.97% 37 (+3)
35. .biz 11.78% 35 (+/-0)
36. .xyz 11.6% 26 (-10)
37. .tv 11.5% 38 (+1)
38. .bg 11.09% 47 (+9)
39. .ro 11.07% 43 (+4)
40. .net 11.01% 39 (-1)
41. .ec 11.01% 44 (+3)
42. .ch 10.85% 42 (+/-0)
43. .gr 10.84% 40 (-3)
44. .sk 10.77% 41 (-3)
45. .ws 10.63% 48 (+3)
46. .com 10.59% 46 (+/-0)
47. .in 10.16% 45 (-2)
48. .rs 10.01% 49 (+1)
49. .my 9.81% 51 (+2)
50. .ph 9.8% 50 (+/-0)

Note: The ranking only considered country TLDs with more than 500 domains in our index of around 2,000,000 domains.

Want to know more?

The full list of more than 710 country TLDs is available on request. Please get in touch with us.

What's ads.txt?

Ads.txt stands for "Authorized Digital Sellers". It is a mechanism on how a publisher/website owner can tell potential buyers that the traffic they are buying is valid. It also tells the buyer that the SSP/DSP from which they are receiving the traffic is wanted/allowed by the publisher. This prevents third parties ("ad-frauders") to send traffic to buyers and claim that the traffic originates from your website (by falsifying the referrer domain in the bid-request). Read more